Music streaming company Spotify has teamed up with student verification platform UNiDAYS to promote its student discount and reach out to a younger demographic.
UNiDAYS works with a number of brands such as Topshop and ASOS, allowing it to operate verified student promotions on their website and also increase traffic through UNiDAYS' own marketing channels.
Targeting 18- to 24-year-olds, Spotify is offering students 50% discount on a monthly contract with Spotify Premium, enabling them to listen to ad-free music on all devices and listen to their playlists offline.
UNiDAYS' verification platform will manage the access to the student discount; students register for free using the embedded UNiDAYS solution on Spotify's student page or through myunidays.com. Once verified to ensure that they are genuine students, the discount is automatically applied, allowing them to purchase Spotify Premium for £4.99 per month. As a member of UNiDAYS, students will also be able to take advantage of exclusive discounts across a network of more than 60 retailers.
Nikki Lambert, European marketing director of Spotify, said: "Students today are more financially challenged than ever before, but music remains as important as ever. Many UK students are regular users of our free service and we want the richest Spotify experience to be accessible to everyone, so we've partnered with UNiDAYS to offer UK students Spotify Premium for half price in an instant through its verification platform.
"This partnership supports our ongoing efforts to bring students a legal, best in class music offering."
To see Spotify's new online student discount page, visit spotify.com/student.