Whether it's for your business or yourself, boosting your online profile can be key to getting traffic to your website and attention to your brand. Being at the top of the first Google results page for your name or your company's name keeps you in control of your online presence, ensuring that what people read about you is always positive and constantly updated.
The best way of keeping track of your online profile is to do what prospective clients and employers would do: Google your name. See what search results appear on the first screen. Are you satisfied with those? If not, there is only one way to move search results down to other pages, by letting them go stale and not clicking on them, or by creating new links that are clicked more often to push them down. So if an old web page appears that doesn't show your company in the best light, or a competitor's website appears, you need to take steps to push those results onto the second page, and clean up your online image. Do this every month or so to ensure that what your clients are seeing is best representing your brand.
I pick the top ten things that every businessperson or business owner should be doing to keep their online presence looking its very best.
10. Discussion forums
Getting involved in online conversations is a great way to not only make contacts but to also project your company's outlook. If you work in data centre management, and there is a discussion forum set up on a website relating to a data centre event or a generic data centre website, join in the conversation, let people know what your company can offer without sounding like an advert.