Twitter is all set to commission its new and first Australian headquarters during the current week, hiring ex-Google Asia-Pacific executive Karen Stocks as its managing director for Australia.
The firm behind the micro-blogging site will also open its corporate offices in Sydney, while the employees have been working from the facility since several weeks.
Steadily enhancing presence in Australia since late 2012, the latest move would assist Twitter in boosting its user base to around 2 million, while increasing advertising revenue.
However, a permanent presence in Australia would also assist the company to restructure co-operation with local authorities, which have earlier sought social media firms to cooperate in the fight against online bullying.
Prior to Twitter, Facebook boosted its presence in Australia in 2011, by appointing ex-assistant secretary at the AustraliaDepartment of Broadband, Communications and the Digital Economy as manage its domestic operations.
Recently, Twitter acquired New York-based social TV tracking service Trendrr in a bid to link both social conversations and advertising.