Twitter will now tailor advertising by language


by Jimmy Nicholls| 09 May 2014

Marketing can also be targeted by gender, interests and geography.

Twitter is to introduce adverts tailored to 20 different languages, it revealed in a blog post on Wednesday.

Advert tailoring has previously been limited by gender, interests, keywords, and geography, with the network also offering "tailored audience segments".

Writing on Twitter's advertising blog, Nipoon Malhotra, a group product manager, said: "Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages.

"For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the right users around the world."

The news continues the internet's trend of delivering marketing to increasingly specific demographics, with many technology companies collecting huge amounts of data on users to try to place the correct product in front of them.

Twitter users select a language when setting up their account, but their activity will also be tracked to determine which adverts to put before them. The social network claim they can account for multilingual users as well.

Source: Company Press Release

Post a comment

Comments may be moderated for spam, obscenities or defamation.
Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.