Two thirds of British adults claim to be 'gamers', a new report by gaming audio brand Turtle Beach has revealed.
According to the report, the average Brit will play for about two-and-a-half hours of games per week, with one tenth of them playing seven hours on their devices, which is equal to a full conventional day's work time.
The report also added that one in five 'tweenies' start playing soon after their dinner at home, with several of them turning to gaming again after hitting the bed.
Turtle Beach marketing VP David Roberton was cited by the Telegraph as saying that gaming is definitely not a niche hobby, but is only popular with young single men.
"According to our research, British people feel more comfortable buying gaming apparel than other traditional items like jewellery and toys, which doesn't surprise us at all," Roberton said.
Consumers within the age group of 18 to 24 reportedly get pleasure from gaming in their toilets.
Gamers above the age of 55 have been reportedly spending about two hours per week in tapping, swiping, shooting and scoring across a range of different platforms.
The survey also revealed that male gamers are twice as probable as women to file gaming on their CVs, while half of female gamers revealed that it had 'never occurred to them' to add gaming as a skill, despite more female gamers considering themselves to be 'hardcore' compared to their male counterparts.
"With the advance of smartphones and apps it's no wonder more people than ever before are becoming 'gamers'," Roberton said.
"Take a look around; people are gaming wherever you turn, be it in your local café or on the bus to work. It's becoming part of our everyday fabric."
Another report by Spil Games disclosed that women gamers aged 35 and above spend more time on gaming than their male counterparts.