US web advertising revenue reaches record levels


by CBR Staff Writer| 13 June 2014

Numbers for eyeballs keep going up.

US Internet advertising revenues grew 19% during first quarter of 2014 to $11.6bn compared to corresponding quarter last year.

According a report commissioned Interactive Advertising Bureau (IAB) and carried out by the Media Group of PwC, reveal that the internet advertising revenue rose all time high, rising from $9.6bn recorded during first quarter in 2013.

IAB CEO and president Randall Rothenberg said interactive advertising is seeing remarkable gains.

"Digital screens are a critical part of the marketing mix and these landmark figures speak to that irrefutable fact," Rothenberg said.

Internet Advertising

PwC US partner David Silverman said with consumers increasingly relying on digital screens for everything from information to entertainment, numbers like these should come as no surprise.

"Interactive clearly offers a unique proposition for marketers and agencies - an opportunity they are embracing and will likely rely on more in the future," Silverman added.

IAB Research, Analytics & Measurement senior vice president Sherrill Mane said, "These Q1 revenue levels speak to digital's unique ability to identify the most relevant audience segments and deliver powerful results."

The survey takes into account data from online advertising revenues from web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.

Members of the Interactive Advertising Bureau (IAB) include more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the country.

Post a comment

Comments may be moderated for spam, obscenities or defamation.
Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.