YouTube launches paid subscription service

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by CBR Staff Writer| 10 May 2013

Competes directly with Netflix, Hulu

Online video sharing platform YouTube has launched the trial version of its paid subscription service as part of its long-anticipated move to incorporate pay channels to support professional content.

Competing directly with other online services including Netflix and Hulu, each of YouTube's channels will offer a free 14-day trial, with several having discounted annual rates.

YouTube said in a statement that the company has currently launched a pilot programme for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month.

"This is just the beginning. We'll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners," the video sharing platform said.

"Subscribers will be able to access the channels from a computer, phone, tablet or TV, "and soon you'll be able to subscribe to them from more devices," the statement said.

As part of the subscription service, which will be available in 10 countries, YouTube has released a list of about 50 channels.

In addition, the subscription service would enable channel operators to generate different content, including TV shows and films.

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