Acronis claims its new product will make it easier for companies to run critical applications in the cloud.
Announced at VMworld 2013, its Backup & Recovery for vCLoud product allows "tenants and administrators to eliminate downtime and protect their virtual machines in public, private and hybrid clouds".
"Buy-in to our private cloud was hindered by the lack of a suitable backup solution," said Adrian Parks, senior systems specialist at the University of Oxford.
"We were using in-guest agents, but this was not ideal and not our preferred option. The Acronis solution solves this challenge by providing a VM backup solution that interfaces directly with the vCloud Director APIs."
Acronis CEO Serguei Beloussov said: "Acronis knows backup, and if you want to deliver infrastructure-as-a-service, you need effective backup.
"Before this breakthrough, self-service technology from Acronis, protecting vCloud VMs was difficult and time consuming.
"Now, Acronis has applied its expertise in backup and knowledge of service providers to build the only self-service backup solution designed specifically for VMware vCloud, making it easier and safer for enterprises and service providers to run critical applications in the cloud."