IBM has released new software and cloud-based services to help chief marketing officers and chief human resource officers integrate social networking and analytics technologies in business processes.
The social software aims to help companies to gather insights from big data generated through the use of social networks which can be applied to their advantage.
The cloud-based services include a new Web-based social networking environment help marketing teams design and publish campaigns on leading social networks.
IBM has also also introduced the revamped version of social networking platform, IBM Connections 4.5 which will be available in March 2013. This allows users to check and analyse big data, including social media networks like Facebook and Twitter.
IBM social business general manager, Alistair Rennie, said that IBM is revolutionising front-office processes with the application of cognitive computing and advanced analytics.
"Social business has transitioned from being an emerging idea to a fundamental platform that clients everywhere are using to change the way they empower their employees and engage their customers," Rennie said.
The networking platform will include embedded document management and content manager features.