If you've not heard of a data broker before, then this may come as a bit of a shock - there are companies out there in the US that know more about you than Google and Facebook. They probably know more about you than your own family.
These companies are data brokers, and they buy and sell your personal data like hot cakes. Your data is worth a lot of money, and such companies include Acxiom, Datalogix, eBureau, Intelius, and the hauntingly-named PeekYou and Recorded Future.
To help US consumers understand what exactly is happening here, the Federal Trade Commission (FTC) published a report today that shines a little light on what data these companies are collecting. The report included a list (page 97-100) that detailed the data collected, and there are some things you really wouldn't expect. Here are ten of the weirdest and scariest.
Yes, if you have more than 250 followers you are seen to have an online influence. Hey, maybe you'll get free products to advertise to your friends.
We obviously know Facebook owns our photos, but who knew basement-lurking data brokers were trawling through your Florida '09 snaps to see what type of sunglasses you prefer.
Throw them off your trail; watch Love Actually followed by Die Hard 4.0.
Okay, this one's not so creepy, but still - THEY'RE IN YOUR RADIO
Cats! That's all they'll see me posting about.
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