Companies can spend too much on developing a product or service that turns out to be wrong. They can waste team resources on a project that doesn't deliver what it's meant to, or something the boss thinks is great but which the customer doesn't use.
To solve the problem, Toyota came up with the idea of Lean Manufacturing in the 1980s, which basically sought to eliminate any use of resources that did not produce value for the customer.
But in the fast-paced world of software development and product releases, lean has come into its own.
CBR speaks to Jeff Gothelf, the author of Lean UX: Applying lean principles to improve user experience, about the concept of Lean UX and why companies like Amazon are using it successfully.
Gothelf will be speaking at Lean Day London, from March 25 to 26 in Shoreditch.