Ah, Apple. Five years ago it was the most innovative company around, head and shoulders above its competitors, with its boss and founder Steve Jobs providing its own most important anatomical parts.
Now, though, it's under fire from critics and fans alike for an apparent failure to keep up with game-changing gadgets - instead focusing on developing Jobs' own innovations further.
But is that really true? There's plenty of exciting releases in the pipeline, it's just that they're not all hardware these days. Let's take a look at five to get excited about.
(Main picture: credit to Brett Jordan)
It feels like we've been talking about the iWatch for a year already, but there's still no confirmed release date for Apple's venture into wearable tech.
One analyst known for his accuracy has pegged the device for a September release date, and believes the smartwatch will come in two different sizes: a 1.3-inch screen and a 1.5-inch screen, both of which will integrate with Apple's other devices, the iPhone, iPad and Mac.
Other features would include biometric technology, an NFC chip, and a 200 to 250 mAH battery, which is longer than average for many existing smartwatches.
Some rumours suggest LG is close to agreeing a deal with Apple to build the screens.