Overall PC shipments in Europe, the Middle East, and Africa (EMEA) have dropped by 16% during the third quarter of 2013 to 21.4 million units, IDC's latest report reveals.
During Q3, portable and desktop PC shipments in the EMEA have declined 20.6% and 7% to 13.3 million and 8 million units respectively.
The market, however, slimmed less than in the earlier quarter, mainly driven by enhancing commercial demand, while macroeconomic and political factors hit subregions in different manners.
EMEA Personal Computing research manager Chrystelle Labesque said that the third quarter marked a change in the overall market trend.
"While it is too early to talk about recovery, the worse seems to have been reached in the second quarter of 2013," Labesque said.
"However, the ramp-up is mainly in the commercial area, with September performance above expectations for most players.
"The end of Windows XP support in 2014 is driving IT departments to focus on hardware refresh, generating higher renewal in the corporate space."
PC shipments in Western-Europe declined 13.2%, corresponding to forecasts, while the quarter experienced an un-favourable year-over-year comparison, as PC shipments were driven by the groundwork of the Windows 8 launch, mainly in the consumer space.
IDC EMEA Personal Computing senior research analyst Maciej Gornicki said that many new consumer products that were announced recently by PC vendors, including convertible notebooks and featuring latest Intel technology as well as updated Microsoft OS, areexpected to hit the shelves in the fourth quarter of the year.
"As a result, in order to avoid inventory buildup on outdated technology, shipments in 3Q remained modest," Gornicki said.
"What is more, even if the choice of devices and operating systems is increasing considerably, most consumer purchasing decisions remain price driven.
"And as long as new form factors stay in the premium segment, their adoption will remain limited."
Mini-notebooks, whose sales faded during the quarter, also contributed to lacklustre performance in the consumer portable PC space, with the commercial desktops posing flat growth, a sign of heavy investments from businesses in hardware.
During the quarter, HP topped the list in EMEA PC shipments, followed by Lenovo, Acer, Dell and Asus.
IDC CEMA Systems associate VP Stefania Lorenz said that the PC market has once again performed poorly, as expected, in both the Central and Eastern Europe [CEE] and the Middle East and Africa [MEA] regions.
"In 3Q13 the PC market in the regions reported an annual shipment decline of 22.2% and 14.5% respectively," Lorenz said.
"Both regions are negatively affected by the change in consumer spending, from traditional notebooks to tablets.
"In the CEE region, the portable PC market contracted 27.5%, as countries such as Czech Republic, the Baltic States, Ukraine, and Russia performed below expectations, given the economic recession as well as the unfavourable exchange rates in some of those countries.
"Inventory is no longer the major cause for market contraction, as most vendors have aligned their shipments [sales-in versus sales-out].
"The portable PC market in the MEA region decreased 17.2% year on year as countries such as Saudi Arabia, OGCC, the Levant, and Turkey, as well as some countries in Africa, contracted further than expected.
"The economic slowdown in many countries, coupled with the political turmoil that seems to continue to fuel uncertainty in the Middle East region, in addition to unfavourable exchange rates in countries such as South Africa and Turkey, are all negatively affecting the PC market."