Microsoft is reportedly in 'advanced' talks to acquire equity stake in social networking firm Foursquare paying an unspecified amount.
However, Foursquare is also negotiating with other potential partners, Bloomberg reported.
The social networking startup, which enables users to 'check in' to locations they are visiting and share related tips, is also in talks with venture capitalists.
Four Square was a start-up three years ago, while the as the social networking firms had been highly scrutinised, mainly upon the initial public offering of Facebook, Foursquare has lost some of its popularity
In April 2013, social location app raised an additional $41m in funding from three firms including Silver Lake Partners, Andreesen Horowitz and Union Square Ventures, in a bid to grow its business.
A stake in social media firm would enable the software giant to play a vital role in social media and mobile, wherein it was lagging behind its rivals including Apple.
Earlier, Microsoft has invested in other startups, including a 2007 investment in Facebook and $300m investment in Barnes & Noble.
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