Retailer Wal-Mart Stores has said that it will stop selling Amazon.com's Kindle Fire tablet and Kindle e-readers in a bid sever links with the online major which has been posing stronger challenge to the traditional retailer.
Recently, Amazon had released its new Kindle Fire line of gadgets challenging Apple's iPad with low prices and a storage of digital content.
In May 2011, Amazon revealed that Kindle 3G and Kindle with Special Offers devices would be available in over 3,200 Wal-Mart stores throughout the US.
In a memo sent to store managers Wal-Mart said that the retailer has recently made the business decision to not carry Amazon tablets and eReaders beyond its existing inventory and purchase commitments.
"This includes all Amazon Kindle models current and recently announced," Wal-Mart said.
Wal-Mart said that it will continue to sell products such as Apple's iPad tablets, Barnes & Noble's Nook and devices from Samsung as well as Sony.
The move from Wal-Mart to stop selling the Kindle follows a similar decision by Target in May 2012.
According to The Wall Street Journal, Amazon is increasingly competing with Wal-Mart on everyday items such as diapers in addition to products such as books and electronics.
Other retail chains like Best Buy, Staples and RadioShack plan to continue selling Kindle devices despite growing competition with Amazon.