BT plans to hire 1600 engineers across the UK to improve its services after coming under severe criticism from customers for its unrepaired faults and slow internet installation.
The engineers will be employed to install its fibre network and repair faults across the country.
Broadband service providers including Sky and TalkTalk depend on BT and it has been facing criticism from country's telecom regulator Ofcom for taking too long time for repairing the faulty lines.
Ofcom is expected to impose tough measures later this week against BT to ensure that the faulty lines are repaired within two working days and installation of new lines completed within 12 working days, the Guardian reported.
The newly recruited engineers will strengthen its Openreach broadband arm which maintains and upgrades the network.
BT Openreach CEO Joe Garner said, "Millions of customers depend on broadband and they rely on us to keep them connected, whatever the weather. They have been rolling out fibre broadband faster than anywhere else in the world, and at the same time completing hundreds of thousands of jobs each week to keep people connected throughout the UK."
The company said there is an increase in demand for reliability of connections; the new engineers will help Openreach install new lines and fix faults more quickly.
Openreach arm also promises to publish regular reports on its service performance from this summer to improve transparency.
UK Secretary of State for Culture, Media and Sport and Minister for Equalities Sajid Javid said creation of new jobs, like the ones being announced by BT, is one of the many benefits associated with the roll-out of superfast broadband currently underway.
"We know that for every £1 invested by government, we get £20 benefit in return, and the employment boost delivered through infrastructure projects like this are a vital part of the Government's long term economic plan," Javid added.
British Prime Minister David Cameron said supporting business, creating jobs and providing a better future for people is a crucial part of government's long-term economic plan.
"So I am delighted that BT is launching this major recruitment drive for 1,600 engineers across the UK, providing financial security for families and delivering a world class infrastructure for Britain."