EE is rolling out its 4G services to a further 14 towns across the UK, claiming its network now reaches nearly three-quarters of the population.
The operator's network cover a total of 229 large towns and cities, along with over 1,500 villages and small towns as it looks to maximise its investment in rural connectivity.
Starting from today Mansfield, Swinton, Jarrow, Kirkby, Wishaw, Ilkeston, Castleford, Walton-On-Thames, Totton, Carrickfergus, Newton Abbot, Wimborne Minster, Ramsbottom and Dumbarton are 4G ready.
"Whether you're sampling whisky in the distilleries of Western Scotland or enjoying clotted cream in Devon, you can now keep in touch with friends and family and upload pictures of the tasty regional delicacies," the company said.
The move is EE's first expansion since its announcement last week of a £275m investment in extending the reach of its voice services using voice over Wi-Fi and 4G calling, as well as upgrading existing 2G and 3G equipment at it looks to elimante 'whitespots' that receive poor or no coverage.
It will also be providing bespoke 4G, 3G and 2G networks at the Glastonbury Festival this week, with 4G connectivity being provided by a 'highspeed herd' of festival-themed fibre glass cows.
"We're continuing to invest in bringing superfast 4G and the best quality of phone calls to more places in all four corners of the UK," said EE CEO Olaf Swantee.
"We are switching on hundreds of 4G sites, and upgrading as many 2G and 3G sites, each month, and many of those are in rural areas where there is a real demand for voice and data services."