Google has started rolling out Google Fiber super-fast broadband in Kansas City US, which is claimed to offer users with speeds of about 1Gbps (gigabit per second).
The service has been first launched in the 'fibrehood' area of Hanover Heights and users there have reported speeds of about 700Mbps, Google said.
Google Fiber Service Delivery director Alana Karen said the firm has been working in a few homes over the last few weeks to make sure it can deliver a enhanced experience.
"We want it to take the amount of time we (and you!) think it's going to take," Karen said.
"We want to be able to explain what we're doing in easy to understand language, so it makes sense to you and it's not just tech jargon! And of course we're aiming for "one and done" -- one visit, everything working when we leave your home. "
The search engine giant claims the new Fibre to the Home (FTTH) service challenges the already established cable firms that usually charge more money with low broadband speeds.
Along with the new connection, Google will provide a Network Box, a Storage Box for Google TV subscribers, in addition to a Google Fiber TV box for each of the connected television (TV).
Users will also receive a Nexus 7 tablet which acts as a remote control for the TV box.