Amazon to take on AdWords with a new ad platform

App Dev and SOA

by CBR Staff Writer| 26 August 2014

Marketers to be tempted with the 250 million active users on Amazon.

Amazon is reportedly designing software named Amazon Sponsored Links for placing ads online, a product which is very similar to Google AdWords and Microsoft's advertising model.

Google AdWords places keyword targeted ads in its search result, and it generates nearly 50bn in advertising revenue for the search giant.

According to Wall Street Journal, Amazon is planning to replace the ads that are supplied by Google with its new ad placement platform, and it is about to test the new platform to its potential ad partner.

Amazon page is home to several types of ads including keyword based text ads that are placed by Google, third party ads and Amazons own product ads.

The retail major is eyeing $1bn in ad revenue in 2014 which is up by $700m last year.

Amazon has been one of the driving forces behind Google's AdWords, but it has been a competitor to the search giant in several markets like in cloud and smartphone.

Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

792 people like this.
2211 people follow this.

App Dev and SOA Intelligence

Buy the latest industry research online today!
See more

Suppliers Directory

Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.