About 87% of game developers and digital publishers in the UK favour adoption of new business models to combat piracy, while 10% of them are in support of implementing stricter enforcement of intellectual property rights, according to a new survey.
Trade association Tiga's latest survey revealed that, about 40% of respondents considered educating consumers against piracy, as majority of them would see benefit in increasing awareness of piracy and its impact on the UK businesses.
About 57% of respondents claimed piracy as the main problem for their business, while 73% of developers opposed to the idea of slowing down of internet connection of those people who continue to unlawfully exchange copyrighted files of films, music and games on the internet and eventually cutting the connection, even if they pay no attention to warning letters to stop.
Tiga CEO Dr. Richard Wilson said that piracy can be a challenge for many games developers and digital publishers and the piracy of video games has been particularly sensitive on the Android platform.
"TIGA's survey shows that many games businesses continue to find the most effective response to the problem of piracy is to adopt new business models, such as subscription based services and free to play games," Wilson said.
"UK developers are taking the initiative to deal with the issue of piracy and are looking for new ways of delivering content and communicating directly with their consumers.
"This is testament to the generally pragmatic and innovative approach of the UK video game industry."
However, about 73% of considered that the piracy level maintained stability, and 40% of surveyed anticipated it to be a threat to their business within five years, while 37% felt it would not.
About 67% of respondents believed that amount of piracy is reportedly high on Android smartphones compared to other handsets including the iPhone.
TIGA chairman Kingsley OBE said that the latest findings are encouraging, because although the issue of piracy is one that continues to threaten UK game developers and digital publishers, it's also an issue our industry is responding to positively and creatively.
"It's good to see so many UK games businesses looking to innovate their way around the challenge of piracy," OBE said.
About 57% of respondents said that their businesses did not have any successful experiences of bringing down the piracy, majority of them have not even tried to contact those sites that offered pirated versions of their work.
In addition, respondents also noted some efforts as effective, including the general security of in-app purchases in addition to necessitate online security checks for game apps every few days, which would limit the time pirated games can be played for.