Google has bought Songza, a music streaming app that offers customised playlists based on particular times of day, weather, and location, or activities such as working, studying and entertaining.
The service was launched in 2007 and since then it has raised a total of $6.7m in funding.
Unlike its competitors Pandora, Spotify and Beats they do not rely on algorithms to curate the service. Instead it depends on human curation.
Google has not officially announced the amount for which it has acquired Songza, but reports suggest that the deal was signed for $15m, which is considerably less than what Apple bought Beats for.
Google has an online music streaming service called Google Play Music and it is keen to incorporate aspects of Songza into its present service.
Songza said in a statement: "We can't think of a more inspiring company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use. In the meantime, we'll be walking on sunshine".
For now, Songza will not undergo any changes and it will continue offering its service from New York.