Google has revamped its Google Play App for tablets and smartphones, powered by its Android operating system.
The update is aimed at simplifying the music, movie and app-purchasing process, with bigger images and a cleaner interface.
The revamped Google Play will have its category listings on the left instead of at the top as in earlier versions, in addition, the listings are categorised according by colour.
Google said in a statement the new design focuses on bigger images that jump off the page. "Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try," Google said. "As you move down the page, new recommendations continue to appear so there is always more to see and explore."
"We've also simplified purchasing so you can breeze through checkout and get to enjoying your movie rental or other content."
Google has already started rolling out the updated app store for Android phones and tablets running Android 2.2 (Froyo) and above.