IBM has developed the IBM Customer Experience Lab to combine research innovation with business consulting through mobile, social, cloud and advanced analytics technologies.
The lab will allow IBM Research scientists and business consultants to develop deliver systems that learn and personalise the experiences of customers, identify patterns, preferences and create context from Big Data..
The lab will offer CEOs, CMOs, CFOs, heads of sales and other C-suite executives' access directly to a virtual team of 100 researchers, who are supported by IBM business consultants to address the opportunities of the digital front office.
IBM Services Research vice president, Mahmoud Naghshineh, said: "We will help clients explore the possibilities presented by new assets, technologies and innovation models based on our engagement experiences with thousands of organizations across every industry."
The lab also allows the clients to work with IBM researchers and business consultants to assess business challenges and create applications.