Intel to shut its AppUp online PC app store

App Dev and SOA

by CBR Staff Writer| 31 January 2014

Part of effort to focus its resources on 'platform innovation'.

Intel is shutting down its customised AppUp online app store on 11 March 2014, as part of efforts to focus its resources on platform innovation, amid transformation in the market and consumer requirements.

Launched in early 2010, the app store was designed originally for netbook computers, with further plans to launch the versions for smartphones, TVs and other consumer devices powered by Intel processors.

Intel said in a statement that on 11th March 2014, Intel AppUp center will come to a close as the company is focusing on developing new and PC innovations that will continue to shape users' world.

"Some of the apps in the store use a special technology which protects the app from being pirated/duplicated," the chipmaker added.

"These apps will work until May 15th, 2015, as long as you have the latest AppUp client installed."

The application store was aimed at assisting in development of market for the products, lure developers to the platform and support consumers.

In 2011, Intel's venture capital arm, Intel Capital, rolled out a $100m AppUp fund to invest in firms that develop applications and digital content for computers and mobile devices.

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