SAP and SAS have partnered up to combine the latter's analytics technology into SAP's HANA platform.
The companies will incorporate the in-memory HANA software into SAS business applications, while enabling SAS's analytics to run on HANA, they announced at SAP Tech Ed in Las Vegas this week.
The firms hope that by combining their solutions they can deliver new big data solutions previously unavailable by eliminating data movement, duplication and reconciliation, while simplifying IT and reducing companies' costs.
IDC analyst and senior VP of worldwide software and services, Henry Morris, said: "The partnership of SAS, the market-leading advanced analytics provider, with SAP will simplify big data and analytics efforts by reducing data movement and allowing for faster decision-making.
"It can be more efficient to move the model to the data than the data to the model. This relationship will significantly drive value to joint customers."
SAS and SAP will embark on a joint pilot sale programme, working with selected customers using both firms' software to validate SAS applications running on HANA.
They will target the combined solution at in customer intelligence, risk management, asset management and anti-money laundering industries.
"Combining the power of SAP HANA platform with SAS advanced analytics applications is the first wave of innovation we plan to deliver to our joint customers," said Bill McDermott, Co-CEO of SAP.
"With the powerful capabilities that the two companies plan to deliver jointly, the opportunities are endless."
Jim Goodnight, SAS CEO, added: "Between our two companies, we have the expertise and the products to help ensure that our customers can see and act on the power of performing advanced data analysis within their database and not outside of it."
Picture: SAP Co-CEOs Jim Hagemann Snabe and Bill McDermott.