AOL premium content to be available on Microsoft platform

Content Management

by CBR Staff Writer| 28 April 2014

HUffPost Live, TechCrunch and Moviefone will be available on Windows Phone.

AOL has signed a content distribution deal with Microsoft to make premium content available on Microsoft platform MSN and Bing Apps for Windows and Windows Phone.

The likes of HuffPost Live, TechCrunch and Moviefone and content from partner sites including ESPN, TMZ, Rachel Ray and Martha Stewart will be available on Microsoft platforms.

Under the partnership, about 900,000 videos from AOL will be available via Microsoft platforms claimed to have 450 million visitors worldwide per month.

Content in the library include videos from 15 AOL On channels and its 2014 slate of original series set to be unveiled next week.

Microsoft Emerging Media and Video Advertising GM Scott Ferris said: "It is our goal to provide the best experience possible to our audience no matter where they are, and this content will improve our ability to delight our customers."

AOL Video president Ran Harnevo said Microsoft's loyal audiences are constantly seeking new and refreshed offerings on their platforms.

"We have an open strategy for distributing our premium content, and we're proud to partner with Microsoft to enhance their video experience," he added.

"As anyone who watches the online video space knows, AOL has seen tremendous audience growth over the last few years - views for our content are up nearly 75% in the last year alone - and the sheer scale of Microsoft's network will help us reach a massive new audience and continue our climb."

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