Facebook launches new tool to track mobile traffic

Mobile & tablets

by Tineka Smith| 22 November 2012

Developers can now see which mobile platforms are the source of traffic.

The new feature will allow developers to now see where and from which mobile platforms there traffic is coming from, including iPhone, iPad, Android and mobile browser.

"We hope this helps developers understand which mobile platforms are the source of actions published to Facebook and which mobile platforms are the source of referral traffic," said Jeff Bowen, Platform developer relations at Facebook.

The company also launched a new tool for developers to download daily payment reports from the developer instead of calling the API. The tool supports daily downloads of all transaction available through the API which includes detail and digest reports for the prior 45 days.

Facebook's new mobile developer tools are company's latest efforts in its goal to move towards mobile and away from desktop.

Zuckerberg announced in September that Facebook would be shifting its focus to mobile development.

"It is really clear from the stats and my own personal intuition that a lot of energy in the ecosystem is going to mobile, not desktop," said Zuckerberg.

The Facebook CEO admitted to tech blogger Michael Arrington that the company's mobile app efforts were not up to scratch and blamed HTML5 for its mobile weakness.

"Now we are all a mobile company and all the code is being written in mobile, Zuckberg added. "We will make more money on mobile than we make on desktop."

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