5 ways to increase online sales during the FIFA World Cup

E-commerce

by Duncan MacRae| 19 May 2014

The football World Cup 2014 is an open goal for sales you simply can’t afford to miss.

There's not long to go before the first whistle sounds at World Cup 2014 in Brazil on June 12, and online retailers are among those hoping that the global soccer event will again spawn additional lucrative business.

With a huge range of products on offer, from large-screen TVs through branded food products to fan merchandise of all kinds in national colours, there are endless opportunities for impulse shopping.

As successful as e-commerce was during the last World Cup in 2010, the global spread of smartphones in the meantime means that mobile commerce is likely to be responsible for a major share of transactions this year.

Here, Volker John, VP sales DACH at Intershop, a provider of omni-channel e-commerce solutions, shares his last-minute tips for boosting your mobile commerce strategy during the World Cup.

1. Keep control of the ball

What goes for professional sports goes for e-commerce too: Nothing works without preparation. When selling via tablets and the like, a clear game plan is crucial. A well-structured homepage optimized for mobile commerce, a clean category structure, and touch-friendly buttons are essential. If this is your weak spot, you're already offside. And as for implementations of technical shops, if you want to play up front, you need to be equipped for the mad rush. What's more, if you want to encourage smartphone users to make a purchase, you should ensure that fast loading times are possible even at peak capacity usage.

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