AdSpruce, the mobile video advertising network, has announced the launch of a mobile video banner ad server technology, capable of creating and delivering any video advert as a VAST-compatible rich-media banner.
The service enables advertisers to play in-line video directly within the content of a mobile website making it more interactive and compelling to click than standard display ads. This user-initiated ad format aims to allow advertisers and publishers to deliver unique, highly engaging VAST-compatible video adverts to smartphone users.
The video banner technology works by dynamically encoding a 10-plus second preview of a video ad inside a rectangular banner on a mobile webpage. This preview aims to capture the attention of the user in a non-intrusive way. The user has the option to click the banner and watch the entire video in full screen, with a further option to click through to the product's website, an app store or any other URL. Compatible with almost all major smartphones, this technology marks the first time ever that advertisers can auto-play a video advert directly in the browser of an iPhone without the user first having to click a play button.
This mobile banner technology is an opportunity for website publishers to move into the mobile video advertising industry and benefit from the higher revenue generated by video content without compromising the user experience of their website.
Ryan Davies, marketing manager at AdSpruce, commented on the video banner's launch: "The video banner is an exciting new product for us, not just because of the technical achievement but because it looks after the concerns of the most important people in our business - the consumer. We wanted to develop an advertising format that was non-intrusive yet at the same time interesting and engaging.
"Our video banner technology achieves this and manages to do so whilst maintaining a seamless and lightweight user experience for consumers browsing our publishers' websites on the mobile web. If consumers have a good experience, then our advertisers and publishers will too."