Amazon introduces new in-app purchase service


by CBR Staff Writer| 12 April 2012

The new service will offer customers a secure 1-Click purchasing experience has introduced an In-App Purchasing (IAP) service which will enable Amazon Appstore developers to offer digital content and subscriptions for purchase within apps and games that are available on Kindle Fires and other Android devices.

The new service will enable developers to integrate and monetise their apps and games, while offering customers a secure 1-Click purchasing experience.

In-app purchasing will allowing app developers to cash in on their existing userbase as it is already a popular feature on iOS and Android devices.

Amazon Appstore's In-App Purchasing API has already been integrated by the developers including ZeptoLab, Disney, Glu Mobile, Storm8, Social Gaming Network, Gameloft, G5 Entertainment and publishers like Condé Nast, The Wall Street Journal and New York Post, offering millions of Amazon customers in-app content and subscriptions.

Amazon Appstore director Aaron Rubenson said Amazon Appstore's In-App Purchasing service enables developers to generate more revenue from the apps.

"In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon's 1-Click payment system," said Rubenson.

Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

756 people like this.
0 people follow this.

E-commerce Intelligence

Buy the latest industry research online today!
See more

Suppliers Directory

Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.