Monetate, a customer experience firm that uses big data analytics to create personalised online experiences, has announced that it has been selected by Charles Tyrwhitt, a British clothing retailer, to assist the brand in improving business information and expand their testing programme.
Charles Tyrwhitt wanted to increase the number of concurrent tests it could set-up and run, improving business information. With Monetate, Charles Tyrwhitt will have more agility in its testing programme and can run an unlimited number of campaigns per month across key audience segments. It can also target different customer segments based on parameters such as location, weather, previous behaviour, inbound campaign, device and custom analytics/CRM data.
The British fashion brand has global websites in the UK, US, Germany and Australia. It aims to use Monetate's geo-targeting capabilities to target relevant messages by country. As Monetate allows for unlimited targeting options based on customer behaviour, previous purchases, location, device, situation, and in-session browsing among other attributes, Charles Tyrwhitt will be increasingly able to get a better understanding of its customers and deliver the best shopping experiences for them.
Jennie Blythe, head of web development and trading at Charles Tyrwhitt explains: "With Monetate, we plan to take our testing programme to a different level, continuing to target our most important customer segments. As a direct marketer, this is inherent to the way we work. The Monetate product really clicked with our digital marketing team. We like that Monetate allows for faster and frequent campaign deployment, allowing business agility."