Online retailer eBay has agreed to acquire UK-based tech start-up Shutl, which allows connecting online retailers with local same-day couriers, as part of its efforts to boost its local delivery capabilities.
Established by Tom Allason, the tech start-up had recently forayed into the US market, and it is offering a similar service in Manhattan and Chicago.
Allason said that the start-up will continue to serve its retail partners in the UK and the US.
"We will be speeding up our national and international roll-outs and increasing our investment in new product development," Allason added.
"In short, we will be working harder than ever to make our service faster, better and more accessible for consumers around the world."
The online retailer, as part of latest local commerce initiatives, is also planning to spread out its eBay Now service to 25 markets by late 2014, including major metro regions in North America and select international marketplaces.
Rolled out in October 2012, eBay Now is a service offered via iPhone, Android and desktop web that lets shoppers to have products from local stores such as Best Buy, Macy's and Target being delivered within an hour.
eBay Marketplaces president Devin Wenig said with latest initiatives, eBay is bringing together the best of what people need from a shopping experience - speed and convenience - with things people love about shopping, like discovery and inspiration.
"Today, approximately 75 per cent of what people buy is local, found within 15 miles from their home. Traditional retail isn't going away," Wenig said.
"But it is transforming, and that creates enormous opportunity within the $10trn total commerce market."
A new service dubbed eBay Today has also been launched, which facilitates in finding the very best collections of items on eBay, which are picked daily by eBay's chief curator and editorial director Michael Phillips Moskowitz.
In addition, eBay has also launched In-Store Pickup service, with further plans to offer other services including Scheduled Delivery.