Facebook trialling ads on third-party mobile apps


by CBR Staff Writer| 23 January 2014

A step closer to launching its own ad network business.

Facebook is trialling a new mobile-ad network that would display ads from a small group of advertisers on other third-party smartphone apps, a step closer to launching an ad network business.

The latest move would assist the social networking major in boosting its revenue by selling ads that appear in mobile apps as well expand the amount of ads being sold.

Facebook said in a statement that the latest trial is currently limited to a few advertisers and mobile app publishers and it is different from earlier tests as, rather than working with a third-party ad-serving platform, it served more as a mobile advertising network.

"Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook," the social networking major said.

The new ad network would allow Facebook to join similar services offered by other firms including Google and Apple, in addition to Twitter, which recently made its entry with the MoPub acquisition.

The social networking major has trialled a potential mobile advertising network earlier, while the latest test resembles a mobile ad network as advertisers and mobile app publishers are directly involved without any third-party involvement.

Post a comment

Comments may be moderated for spam, obscenities or defamation.
Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.