The Internet Corporation for Assigned Names and Numbers (ICANN) has launched four new generic Top-Level Domains (gTLDs) into the Internet's Root Zone, which is the central authoritative database for the Internet's Domain Name System.
Rolled out as part of efforts to expand the DNS of the internet, the new four new delegated strings include ????, the Arabic word for 'web'; ?????? and ????, the Russian words for 'online' and 'web site'; and ??, the Chinese notation for 'game'.
Joining the of already existing 22 domain names, including.com, .net and .org, the new strings were registered by International Domain Registry, CORE Association, CORE Association and Spring Fields respectively.
ICANN's Generic Domains Division president Akram Atallah said that it's happening - the biggest change to the Internet since its inception.
"In the weeks and months ahead, we will see new domain names coming online from all corners of the world, bringing people, communities and businesses together in ways we never imagined," Atallah said.
"It's this type of innovation that will continue to drive our global society."
Global firms requested about 2,000 new gTLDs such as .porn, .ninja, and .ferrari, while Google alone requested for 101 names including .google and .youtube, in addition to other strings such as .and, .boo, .dad and .new.
Among all the requested domains, the most popular one was .app, which was applied by 13 different companies.
The gTLD programme vice president Christine Willett said that all four of these new strings are Internationalized Domain Names (IDNs).
"IDNs are currently available as Second-Level Domains and country code Top-Level Domains, but this will be the first time non-Latin characters can be used in a generic TLD," Willett said.
"Building on the addition of Internationalized country-code TLDs in 2010, the move is an effort to create a more inclusive Internet."