PayPal to foray into mobile coupons deals

E-commerce

by CBR Staff Writer| 15 December 2011

eBay-owned company plans to take on Groupon and LivingSocial

eBay-owned PayPal is planning to foray into daily deal coupons in a bid to take on Groupon and LivingSocial.

PayPal president Scott Thompson said the company would make its entry into cellular deals in the first quarter of next year, partnering with some of the top 200 US merchants. Thompson said PayPal could leverage its knowledge about customers' preferences and do better than LivingSocial and Groupon. It is said to be planning to target its 103 million members.

Four of the biggest players in daily deal coupons, including Groupon and LivingSocial, had reportedly sold close to $210m worth of coupons in October in the US.

According to Bloomberg, deals aggregator Yipit said that Groupon and LivingSocial controlled 73% of the market in October.

Britain might be PayPal's next destination as it is its second biggest market after the US, the BBC quotes the company's spokesperson Rob Skinner as saying.

Comments
Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

715 people like this.
1526 people follow this.

E-commerce Intelligence

Buy the latest industry research online today!
See more

Suppliers Directory

Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.