A TV channel dedicated to all things videogame-related has been made available in more than 26m households across Europe and Asia.
Ginx TV this morning added 19m homes to its global network in France and Germany as well as gaining reach to a lesser extent elsewhere in Europe.
Deals with telecom firms and cable providers Free, Orange, Numericable, Bouygues and SFR have seen Ginx enter 13m French homes as of today, while 3.5m German homes have received the channel from this morning.
CEO Michiel Baker said: "Videogaming is about to enter another golden age with the upcoming launches of next-generation gaming consoles. But even before they are here, we have seen the extraordinary success of the Grand Theft Auto V game taking over $800m on its first day, making it the biggest entertainment release of all time.
"So it goes without saying that videogaming has resolutely entered the mainstream. Ginx is dedicated to bringing the world of videogames to TV screens around the world and I am very excited to be able to announce this huge leap in our global footprint today."
Ginx recently announced launches on Virgin Media in the UK and Com Hem in Sweden, giving it penetration in both markets.
It will now listen to offers from advertisers for its UK, France and pan-Europe channels.