Direct-broadcast satellite service provider Dish TV will soon be accepting bitcoins, allowing its 14 million subscribers pay through crytocurrency.
Starting from third quarter of this year, customers can pay for the services through virtual currency, joining the companies like Overstock.com and Zynga, and will become one of the largest networks to do so.
DISH executive vice president and chief operating officer Bernie Han said, "We always want to deliver choice and convenience for our customers and that includes the method they use to pay their bills."
"Bitcoin is becoming a preferred way for some people to transact and we want to accommodate those individuals," Han said.
The company has selected Coinbase as the payment processor while customers can choose bitcoin wallets of their choice.
Coinbase co-founder Fred Ehrsam said, "We're excited to support DISH and their current and new subscribers for their bitcoin transactions."
"This is a large step forward in the growing momentum of customers paying companies in bitcoin for things we do every day, like watching premium TV," Ehrsam added.
Coinbase will instantly convert the bitcoins to dollar through its Instant Exchange feature, which will remove the risk of price fluctuations.
Bitcoin is still to be accepted as legal tender by any government or central bank and is currently transacted through a peer-to-peer network, outside the purview of regulator control.