Angela Eager, research director for TechMarketView
"SaaS is like borrowing a rabbit when you want to cuddle it. It's always ready where you want it, when you want it, but you don't have to feed it, clean it and look after it for the rest of the time. With SaaS the rabbit could be a computer game or music that you use your computer or mobile to reach out to."
Lee Norvall, CTO, Fusoin Media Networks
"Take a look at the rows of 10p sweet machines that you find when out shopping, where you can see the sweets through the glass bubble; you don't own the sweet machine, you did not make the sweets, but you can rock up and buy and consume what you want, when you want without having to buy the whole thing. Yum!"
Martin Moran, EVP of Global Selling Services at ServiceSource
"Software as a Service (SaaS) is a way to access all the latest and best versions of games, apps and other software on your computer, smartphone or iPad simply by connecting over the internet. It is like having access to a single big computer in the cloud, where any changes or fixes can be made at one time and everybody gets to use that version. You don't need disks or software in a box to always get the latest improved version of any title, you just need an internet connection."