Zhilabs has launched a new virtualised Network Intelligence software product designed to help large data-driven networks 'manage, improve and troubleshoot' customer experience issues.
Zhilabs has packaged this technology into a scalable virtualized Customer Experience Analytics (vCEA) solution.
"Service providers and enterprises face intense challenges in capturing and using data productively as a result of the increasing network complexity and the explosive growth of data," said Joan Raventos, CEO and co-founder of Zhilabs.
"It is almost impossible for large organizations to understand their customers, solve network issues or monetize their interactions without a complete picture of what is happening on the network correlated to the business."
Following the Network Functions Virtualization (NFV) paradigm and powered by virtualised versions of Zhilabs' Big Data Application Server platform and AppLevel probes, Zhilabs claim that vCEA is able to run on top of any service provider or enterprise IT infrastructure or cloud, including existing Hadoop clusters.
They say that both service providers and enterprises can then understand the value of customer transactions, instantly troubleshoot usage issues or device problems, and undertake value-based LTE or 3G capacity planning to improve the use of their network assets and generate more revenue through marketing initiatives or providing the right price/plan mixes.
"On a daily basis, we are able to investigate and solve significant network issues, such as pinpointing a video optimizer slowing traffic in a major network, finding the source of signaling issues, or tracing complaints about poor data quality to a handset that defaulted to use slower accesses rather than the most advanced 3G/4G ones," added Raventos.
"Despite the data tsunami, our technology makes it simple to achieve insights which have a profound impact on customer retention and profitability."