Startup demand for tech talent has grown 44% on last year, a new study finds.
Tech hubs across the UK and including Shoreditch's Tech City are hiring for 4,753 positions, offering wages up to 17% higher than the industry average, according to research conducted by job search engine Adzuna and Silicon Milkroundabout.
Software developers are the most keenly sought after staff, with 1,473 jobs on offer - a 31% rise on 2012 - with a £45,000 salary 17% above the British average.
Marketing roles come second at 1,142 - a 78% increase since last year - followed by demand for product staff, with 570 such roles being advertised, representing an 8% jump on last year's figure.
Designers can expect to earn a wage of £38,692, a rise of 5% on 2012, while although product management, marketing and sales incomes fell by 6%, 12% and 14% respectively, they are comparable to industry standards.
The statistics were derived from analysis of 500,000 UK job ads and 250 startups last month by Adzuna, while Milkroundabout surveyed 50 of their exhibiting startups last month on key trends in hiring patterns.
Andrew Hunter, Adzuna co-founder, said: "The new figures show that startups are continuing to attract top talent around Britain with improved wages, stock and the excitement of joining a fast-moving, entrepreneurial environment.
"The UK tech startup ecosystem is maturing, with well-funded and profitable companies emerging with a need for top talent and the financial clout to take on the banks and big tech companies."
The research also found that key attributes sought after in new talent ranged from 'highly skilled' and 'great in a team' to personal characteristics like 'curiosity', 'humility' and even 'being nice'.
"In the last 3 years UK tech startups have established themselves as a genuine alternative career path to financial services or the big tech companies," said Cristiana Camisotti, co-founder of Silicon Milkroundabout, the recruitment fair for Tech City and other startup scenes.
"Our research into what startups are looking for in new recruits demonstrates that there is a 'startup type of person'. Salaries and benefits at startups are now very competitive - so for people with the right mix of skills and personality, this is the perfect time to make the switch and start enjoying the excitement and challenge of startup life."
The next Milkroundabout jobs fair returns to Shoreditch on November 16/17, trying to fill 3,000 roles for 120 young firms.