Exclusive: From a total of £1.9bn which firm is spending £389m?
Figures from research firm Kable exclusively shared with CBR, predict the total IT budgets for UK media firms for 2014. From the headline figures, we’ve chosen the top five investment categories. These range from hardware, software and consulting to internal development and maintenance as well as IT services.
1. WPP – £389.3m
Sir Martin Sorrell, founder of WPP. Photo credit: World Economic Forum, Wikipedia.
WPP ranks number one in IT spending with a predicted budget of £389.3m for 2014.
£68m is expected to be spent on hardware, £65m on software, £49m on IT services, £36m on consulting and £41m on communications.
The London based public relations and advertising firm WPP was founded in 1971 by Sir Martin Sorrell. It employs 175,000 people and generated £11bn in revenues for the year ending in December 2013, a 6.2% growth from a year earlier.
2. British Sky Broadcasting Group – £314m
Sky Studios wind turbine. Photo source: BSkyB.
The company’s IT budget is coming in at £314m, of which £78m would be spent on internal development and maintenance, £53m on hardware, £48m on software, £26m on consulting and £40m on IT services.
BSkyB is a satellite broadcasting, broadband and telecoms provider for over 11 million homes in the UK. Founded in 1990, the company is based in London and employs 24,000 people worldwide. Revenues ending July 2013 were up 7% to £7.2bn, driven by growth in subscriber figures.