THE AMDAHL COFFEE MUG EFFECT

by CBR Staff Writer| 19 July 1989

It's been a name-your-own-price market for canny buyers of IBM and compatible mainframes for some time now, but according to the Wall Street Journal, Amdahl Corp is making it easy for even the meekest DP manager to turn into a hard bargainer: it is giving big computer buyers an Amdahl coffee mug and telling them it's worth $1m if they just leave it on their desk when their IBM salesman comes to call.

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