Twitter has extended tweets so users can play videos, view images, and see content without clicking on links within a tweet.
Twitter has partnered with several media companies so users can see photos, videos and articles within the body of the tweet without having to click on the link.
Partnerships with companies like Wall Street Journal and Time allow Twitterers to see paragraphs of articles written or play videos from YouTube without needing to expand the Tweet.
The new feature starts today and will also be available on the iPhone and Android app.
It's easier than ever to discover breaking news and bylines. When you expand a Tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer," says Michael Sippey, Director of Product at Twitter. "You can continue to read the article, follow these accounts, and reply, favourite or retweet the Tweet."
Twitter users can also watch moments from television shows and play videos from partners.
The new content preview feature is only available for Twitter and is not applicable to third party Twitter apps or clients.
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