Twitter seals search deals with Google, Microsoft

To include real-time updates in their search engines

Google and Microsoft have announced separate agreements with microblogging company Twitter to include real-time updates in their search engines, heating up their battle in the search engine market which is currently dominated by Google.

Marissa Mayer, vice president of search products and user experience at Google, said in a blog post: “we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months.”

As part of its partnership with Google, Twitter will index the public tweets and present them to their users in an organised and relevant fashion.

Twitter, which allows users to share 140-character messages, is expected to provide Microsoft Bing its public data and real-time tweets from all around the world. While Twitter currently presents tweets based simply on timeliness, Bing is also reportedly experimenting with new options such as ‘best match’.

Paul Yiu, head of search at Microsoft, said in a blog: Twitter is producing millions of tweets every minute on every subject you can imagine. The power of those tweets as a form of data that can be surfaced in search is enormous.

“Innovative services like Twitter give us access to public opinion and thoughts in a way that has not before been possible. From important social and political issues to keeping friends up to date on the minute-by-minute of our daily lives, the web is getting more and more real time.”

• Share:
• 
• 
• 
• 
• 
• 
• 
• 
•