UK retailers without an online platform could lose millions

E-commerce

by Tineka Smith| 29 November 2012

Ecommerce experts say those who don't offer a digital platform could lose out on their share of the IMRG's predicted £4.6bn spend for Cyber Monday and the Christams season.

As Christmas approaches, retailers are looking forward to increased sales from shoppers during the holiday season.

However, a recent study by Verdict and SAS UK retail analysts, retailers need to make sure they have a multichannel strategy to see maximum profits.

Retail analysts say that retailers offering ecommerce options via mobile, tablets and social media will help drive more shoppers to the high street and increase sales.

online shopping

"The harsh reality is that those major retailers we've seen close down were those that failed to fully embrace the online and digital world," said Eric Abensur, group CEO at Venda.

"UK retailers need to seize every opportunity to convert Christmas shoppers into customers, not just browsers. This means supporting their customers shopping journeys through a multichannel ecommerce strategy during the peak Christmas fortnight. Rather than ecommerce damaging high street stores, new technological innovations will be the saviour of town centre shopping."

The research suggests that the most successful retailers on Cyber Monday will be the ones who offer mobile and social options for their shoppers.

"Cyber Monday on December 3 will mark the start of a very busy festive period for stores," added Abensur. "Despite the tough economic times shoppers won't spend less this Christmas but they will spend differently. Spending this year will be more fragmented than ever: divided between the High Street, desktopshopping, mobile, tablets and social media platforms, as shoppers look to grab the best deals."

 

Comments
Post a comment

Comments may be moderated for spam, obscenities or defamation.

Join our network

754 people like this.
0 people follow this.

E-commerce Intelligence

Suppliers Directory


See more
Privcy Policy

We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.