Managing global Web sites

March 2008

By SDL Tridion

Organisations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localised Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.

This White Paper provides examples about how organisations can use SDL Tridion's Content Management (CMS) technology to achieve a smooth global Web operation and explains how organisations combine CMS technology with translation technologies for even greater efficiencies.

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