White Papers

Capscan White Papers

Addressing The International Market

When communicating with customers or prospects your address database should be the core of your business strategy. If your database is filled with inaccuracies it will cost you dearly and could prevent your business from growing. When this is on an international level, it is even more vital to ensure your data is accurate before you undertake any cross-border marketing. In this article, Terry Hiles argues that accurate addresses are the key to fulfilment and ultimately customer satisfaction!

Addressing The Public - Delivering value with effective address & data management

'Addressing The Public' is the exciting new white paper from data management guru, Graham Rhind. The white paper explores effective data management in a dynamic world, providing some basic rules, suggesting top tips for optimal data quality and examining some case studies. It suggests that public service organisations need to be at the cutting edge of technological innovation and that the use of data validation and data cleaning software is essential.

Stopping The Rot - How To Prevent Data Decay

Incorrect, incomplete or ‘dirty’ address data incurs unnecessary costs on the business in terms of wasted time as well as money. Failed, delayed or misplaced deliveries, due to a bad address incur significant costs, as well as the time spent trying to retrieve the correct one! More importantly, failed deliveries means a broken promise and possible damage to your brand image. All that money you spent on brand building over the years could be wasted if you fail to deliver on your promise. In this paper, the author argues that accurate data capture and maintenance is the key to preventing data decay.

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