Markets

Master Your Next Website Redesign

By using website experimentation, you can reduce the risk associated with your redesign and rely on data to drive your decision-making. This guide is a framework to help you do just that. In this guide, you’ll find: 1. A step-by step overview of a successful website redesign process 2. How to program success into the […]

The Experience Optimization Handbook for Digital Marketers

You’ll benefit from this guide if: • You’re looking for cost-effective ways to improve your digital marketing strategy and get more out of your marketing budget • You’re wondering if optimization and testing is a good option for your business • You’re looking for new, proven methods to turn more visitors into customers • You […]

Security and the Digital Future of the NHS

The NHS is currently evolving to meet the needs of an ageing population. This means that not only is the delivery of clinical care more challenging in the acute hospital setting but it increasingly relies on enhanced information access in the primary care, mental health and community environments too. The Five Year Forward View (FYFV) […]

Bringing digital transformation to local government

Citizens expect their local government to sort out complexity and make services intuitive and convenient. This creates a challenge for the IT professionals who deploy the underpinning technology. Local governments face a growing public demand for services, and unprecedented cuts in expenditures. Consequently, their IT departments need to start thinking fresh. This includes supporting fundamental […]

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