How Intel IT’s Integrated Analytics Platform Helps Sales and Marketing


Intel’s sales and marketing organizations rely on BI solutions from Intel IT to help make smarter data-driven business decisions. Analytics solutions in environments that are incapable of interconnecting datasets weaken the business value we can provide sales and marketing.

The Integrated Analytics Hub (IAH) delivers the following benefits to sales and marketing

  • By implementing a data lake model using Cloudera’s distribution of Hadoop (CDH), we provide data scientists, analysts, data stewards, and end users faster and more flexible access to large volumes of data. The data is available in multiple formats and in three states – raw, cleansed and conformed – for various levels of analysis
  • All users can more easily engage in self-service BI and use BI front-end tools of choice for analysis of data at any of the three states

The ability to interconnect datasets and share visualizations, reports, and dashboards on the self-service BI portal increases velocity and removes manual IT intervention.

Type: White Paper


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