This White Paper explains how to better coordinate marketing communications across different channels, Web sites and countries. It explains how to deliver better results by providing customers with what they want and examines how to control marketing budget and processes at the same time. This document is intended for marketing professionals who want to integrate their business processes with a content management system to achieve coordinated and consistent messages for multiple target audiences.
April 2008
Organisations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localised Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
March 2008
Can a new breed of business process management (BPM) software enable the agile enterprise? Can the new technology really help companies achieve their agile enterprise goals?
April 2008
Many firms are embarking on ambitious data center optimization projects to significantly reduce cost in hardware, maintenance, licensing, rack space, cooling and power - only to realize they are lacking fundamental data about their environment. Learn how you can accelerate and de-risk your data center optimization initiatives.
March 2008
Cost transparency in relation to IT consumption isn't just about showing which applications, physical resources or even individual users increase company's costs (although that can be valuable information). The real goal is to drive efficiencies throughout the whole business. This white paper offers some practical guidance on where to start.
March 2008
What is a good decision? A good decision can be defined as one that helps the organization move closer to its goals. But how do employees know if the decision they are about to make will help the enterprise meet its objectives? They need strategic information.
30 Jan 2008
Your organization's focus has been on acquiring customers, increasing revenues and profitability, and outpacing the competition. And while your organization has continued to improve its operating efficiencies (sometimes by quickly learning from past mistakes), you feel your company should be spending more time analyzing what's going on and planning for the future- rather than having its employees constantly run around trying to solve operational problems and put out fires.
4 Nov 2007
What is a good decision? A good decision can be defined as one that helps the organization move closer to its goals. But how do employees know if the decision they are about to make will help the enterprise meet its objectives? They need strategic information. Download this whitepaper and learn more about the Business Value of Business Intelligence.
30 Apr 2008 2:08am
For several years running, improving Business Process Management (BPM) has become a top priority for companies. CIOs and IT executives continue to place business process improvement as the top business priority for their IT organizations. Of course, there are many options for improving business processes - ranging from complete process re-engineering to adopting new process management methodologies, like Lean Six Sigma, or adding new capabilities to existing systems. At Lombardi, we believe that an investment in BPM software, coupled with new approaches to project implementation, is the best investment companies can make in delivering sustainable business process improvement.
19 Mar 2008 2:49am
For several years running, CIOs and IT executives continue to place business process improvement as the top business priority for their IT organizations. This has led to a renewed focus on core business processes – how they are performed today, how they can be improved and how quickly they can be changed. Succeeding with process improvement requires the coordinated effort and communication of groups from across the company - from line of business managers to software developers. Their discussions will range from a discussion of key performance metrics to which activities are performed by which groups down to what data is required from existing systems.
19 Mar 2008 2:46am
Is your website really secure? Make sure with VeriSign SSL.
VeriSign can provide your website and everyone who uses it with the strongest SSL encryption commercially available. But don't just take our word for it. Click here to download the latest guide How to Offer the Strongest SSL Encryption.
18 Feb 2008 3:11am
Want to drive your business communications to the next level? Then service-orientated communications are the way forward. This white paper, The Path to Intelligent Communications, defines this business concept.
13 Feb 2008 2:49am
If lowering the cost of improving your customer experience is key to your business, this white paper will point you in the right direction.
13 Feb 2008 2:48am
VeriSign SSL Certificates protect e-commerce and other private information with 128-bit encryption, the strongest SSL protection available. Our Free whitepaper provides all the information you need to help you make an informed decision when selecting security for your Website.
Leading source of financial and business news leverages Visual Site to build a 360-degree, lifetime view of the online behaviour of individual customers
Forbes.com has chosen Visual Site
® for real-time customer analytics, web metrics and interactive data visualisation. Forbes.com will use Visual Site's visitor-level analysis capabilities to analyse activity across multiple web sessions, enabling the company to quickly adapt to changing visitor requirements and develop a lifetime view of its customers. In addition, Visual Site will provide ad-hoc segmentation capabilities to create and analyse customer groups on-the-fly based on any given set of behavioural or customer attributes in order to identify potential improvements in content and advertising performance.
Leading online graphic design and print company sees significant improvements after implementing changes based on insight from Visual Site
VistaPrint Limited (NASDAQ: VPRT) has deployed Visual Site
® application to analyse customer interaction and behaviour on the company's websites. Visual Site, Visual Sciences' real-time analytics application for the Internet channel, allows VistaPrint to map and analyse customer conversion processes, sometimes called "funnels," where improvements can be made in order to optimise process conversion and minimise process drop-out for various segments of its customers. This invaluable insight into customer segment interaction and behaviour enables VistaPrint to make intelligent design and content changes in order to improve end-to-end customer experience and site performance.
Visual Sciences (previously WebSideStory) is a leading provider of real-time analytics applications. The company’s analytics applications, based on patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data for Web sites, contact centers, retail points-of-sale, messaging systems and the intelligence community. An explosion of data confronts today’s business decision-makers. In many industries, the ability to learn from this data to optimize business performance has become an essential competitive weapon. Visual Sciences has created a new breed of engine for real-time data analytics, utilizing the concept of data wheels. Data wheels provide blinding speed for analytics-type queries. This speed allows data architects and users alike to avoid the design tradeoffs necessary when using less efficient solutions such as relational databases and OLA P tools. Data wheels are a mature technology, used successfully for years at top-tier companies by IT staffs, executives, and managers to make sense of the billions of pieces of information bombarding them.
Media and publishing companies operate in a highly competitive environment, where the online channel is becoming increasingly more important in the battle for customer loyalty and advertising revenue. Customers continue to move from traditional media to online media, with many emerging as Internet-only consumers. A growing number are accessing content from mobile devices anywhere, anytime, adding yet another variable to the e-content consumer demographic mix. In adapting to this changing marketplace, publishers and content editors now have an opportunity to reach an entirely different audience with their online and mobile editions. However, guessing what drives online visitor behavior or loyalty is not a viable option. In optimizing the online channel, you need to act objectively – not subjectively – and base your decisions on Key Performance Indicators (KPIs) that support your specific business goals. This data-driven approach, enabled by real-time analytics, plays a central role in helping media/publishing companies focus their efforts and achieve success online. This whitepaper discusses latest industry trends, highlights both traditional and emerging KPIs you should monitor to achieve online success, and provide examples of customers leveraging an analytical approach to take advantage of this changing landscape.
Web analytics has become the platform around which additional online marketing initiatives can be successfully deployed and optimized. Marketers face a growing number of channels by which prospects and customers access their companies and expect a personalized, knowledgeable experience regardless of which channel they use. Nowhere is this expectation higher than at web sites. Vendors are responding with a broader suite of complementary, interoperating applications including email marketing, site search, search engine optimization (SEO), keyword bid management (SEM), behavioral targeting, and web content management. With this expansion of breadth and depth, digital marketers can reap the benefits of integrated applications that leverage analytics data as the basis for taking action, improving the customer experience and ultimately resulting in better business performance. In addition, the on-demand delivery of many digital marketing solutions offers the opportunity to free the marketer's organization from the issues surrounding on-premise implementation of an integrated solution. This report examines the integration trend in analytics with other digital marketing solutions, identifies the value of better decision-making processes for marketers, and discusses digital marketing solutions empowered by web analytic metrics.